Goodman Directing and Acting Studio

About ten years ago, I met a man who had $2 million to spend on making a movie. He had written a screenplay and was looking for a director.

At first, it sounded like a promising opportunity. Independent filmmakers are always looking for financing, and $2 million is a substantial budget for an independent feature.

But there was a problem.

The man wasn’t a filmmaker. He had no meaningful experience directing movies, working with actors, or managing film production. Nevertheless, he was absolutely convinced that he knew exactly how his movie should be made.

He explained that he had already envisioned every scene, every movement, every facial expression, and every emotion the actors would display. He wanted to hire a director who would simply execute his instructions.

In other words, he wasn’t looking for a director. He was looking for someone who would obey him.

You Cannot Buy Creative Control Over Human Emotions

I tried to explain something fundamental about filmmaking.

Even an experienced director cannot completely control an actor’s emotions or facial expressions. Directing actors is not like operating machinery. Actors are creative professionals who bring their own interpretations, instincts, personalities, and experiences to a performance.

This is a fundamental principle discussed by Judith Weston in her influential book, Directing Actors: Creating Memorable Performances for Film and Television.

Weston identifies a common mistake made by inexperienced directors: deciding in advance exactly which emotions an actor must display at every moment and then instructing the actor to produce those emotions.

She calls this approach result-oriented direction.

The problem is that emotions are spontaneous. Human beings do not simply decide to become angry, frightened, disappointed, or joyful at a precise moment. Emotional reactions emerge from circumstances, relationships, thoughts, impulses, and experiences.

The same principle applies to acting.

When a director tells an actor to become angry at a particular line, cry at a particular moment, or display a predetermined facial expression, the actor may begin manufacturing an external imitation of emotion rather than experiencing something authentic within the scene.

The result often looks artificial.

A skilled director works differently. Rather than demanding a specific emotional result, the director helps the actor understand the character’s objectives, circumstances, relationships, and motivations. The director creates the conditions in which believable emotional responses can emerge naturally.

A director does not simply order an actor to feel something. A director guides the creative process that makes authentic emotional responses possible.

This is why directing actors is such a complex craft. It requires psychological understanding, communication skills, script analysis, sensitivity to performance, and the ability to recognize truthful human behavior.

It also requires flexibility. Sometimes an actor’s spontaneous reaction is more interesting and convincing than anything the director originally imagined.

The director must be able to recognize that moment rather than suppress it because it differs from a preconceived plan.

This was precisely what I tried to explain to the man with $2 million.

He believed that imagining every emotion and expression in advance demonstrated his artistic vision.

In reality, it demonstrated how little he understood about directing actors.

I explained that a professional director would not necessarily agree to execute every instruction from someone who did not understand the filmmaking process.

He disagreed.

He told me he had already found a director willing to do exactly what he wanted.

I wished him good luck.

We never met again.

What Happened to the $2 Million?

The film industry is a small world.

Some time later, I learned from a friend what had happened.

The man had proceeded with his movie. He hired a director, assembled a crew, recruited actors, and started production.

But the problems I had anticipated reportedly became reality.

He attempted to control virtually everything. The director and actors were expected to follow his instructions rather than exercise their professional judgment. Instead of building a collaborative production, he surrounded himself with people willing to accept his demands.

There are always people in the entertainment industry who desperately need work. Some will agree to almost anything to secure a paycheck or a credit on a feature film.

Unfortunately, willingness to obey is not the same as professional competence.

When production was finished, the footage was reportedly such a mess that editors refused to work with it.

Think about that.

He had spent money on actors, locations, equipment, crew, and production. Yet the material was reportedly so problematic that even post-production became an obstacle.

According to what I learned, the project consumed approximately $2 million without producing the movie he had envisioned.

His money was gone.

And the fundamental problem had existed before the first day of filming.

They Confuse Filmmaking with Construction or Running a Business

One of the most common mistakes wealthy newcomers make is treating filmmaking as if it were construction, manufacturing, or another conventional business.

In construction, an investor can hire an architect, approve blueprints, employ contractors, and expect a building to be constructed according to predetermined specifications. Materials have measurable properties. Dimensions can be calculated. Work can be inspected against technical standards.

A business owner may be accustomed to giving employees detailed instructions and expecting those instructions to be followed. If a task is performed incorrectly, the employee can be told to repeat it according to established procedures.

These approaches can work in industries where the desired result can be precisely specified and measured.

But filmmaking is not the construction of a building, and actors are not construction workers following blueprints.

A screenplay is not an engineering diagram. A director is not merely a contractor executing the investor’s instructions. An actor is not a machine programmed to produce predetermined emotions on command.

Film production certainly requires budgets, schedules, contracts, technical standards, and organizational discipline. In that respect, it shares many characteristics with other businesses.

But the creative process is fundamentally different.

You cannot specify an authentic emotional performance with the same precision as the dimensions of a wall. You cannot guarantee that an actor will cry at an exact moment simply because the screenplay says so. You cannot demand chemistry between actors as though it were another item on a construction checklist.

And you cannot assume that following every instruction from the person financing the project will produce a successful film.

Successful filmmakers understand that creative work involves discovery, interpretation, experimentation, and sometimes unexpected results.

Inexperienced investors often find this uncomfortable because they are accustomed to controlling business operations.

They believe that because they are paying for the production, they should be able to dictate every creative decision.

But ownership of a project does not automatically create artistic competence.

A person may be an excellent real estate developer, contractor, entrepreneur, or corporate executive and still have absolutely no understanding of how to direct actors or tell a story through cinema.

The skills that make someone successful in business do not automatically make that person successful in filmmaking.

Unfortunately, some investors discover this distinction only after losing substantial amounts of money.

This Happens Frequently in Independent Filmmaking

Unfortunately, this is not an isolated incident. Similar situations occur frequently in independent filmmaking, particularly when wealthy individuals enter the film industry without understanding how movies are actually made.

Over the years, I have encountered variations of this problem. The details change, but the underlying pattern is remarkably similar.

Someone becomes financially successful in another industry and decides to make a movie.

Perhaps the person owns a construction company, has made money in real estate, or has accumulated enough savings to finance a personal project.

There is nothing wrong with that. Independent cinema needs private investors.

The trouble begins when financial success in one field is mistaken for professional expertise in another.

What makes this problem particularly common is that filmmaking looks deceptively simple from the outside. Almost everyone watches movies, and many people believe that watching enough films gives them the knowledge to make one.

But watching movies and making movies are entirely different activities.

An inexperienced investor may assume that the process is straightforward: write a screenplay, hire actors, rent cameras, give instructions, and assemble the footage.

He may not understand the importance of directing performances, maintaining continuity, obtaining adequate coverage, managing production schedules, or making hundreds of creative and technical decisions every day.

And because he controls the financing, few people may be willing to challenge him.

This creates a dangerous environment in which money and authority replace professional judgment.

It is also why these failures can repeat themselves. People with sufficient financial resources may enter the industry without learning from the mistakes of others, convinced that their own project will be different.

Some projects are never completed. Others are completed but never find meaningful distribution. Some consume their entire budgets without producing a commercially viable film.

Not every unsuccessful film is the result of an investor’s ego, of course. Filmmaking is inherently risky, and experienced professionals also make unsuccessful movies.

But an inexperienced financier who refuses to listen to professionals introduces an entirely avoidable risk.

Money can finance a film. It cannot replace filmmaking knowledge.

The most dangerous investor is not necessarily the one who knows nothing about filmmaking.

It is the one who knows nothing but believes he knows everything.

When the Investor Becomes the Director

Film production requires a division of professional responsibilities.

The producer manages the production and its resources. The director makes creative decisions and guides the performances. The cinematographer translates visual intentions into images. Actors develop characters and performances. Editors construct the final narrative from the available footage.

These responsibilities overlap, and successful filmmaking requires collaboration.

But when an inexperienced investor insists on controlling every department, the production structure begins to collapse.

Professionals lose their authority. Creative disagreements become personal conflicts. Experienced people leave or decline the project. They may be replaced by less experienced workers who are willing to tolerate unreasonable demands.

Eventually, the investor finds himself surrounded by people who agree with everything he says.

That may satisfy his ego.

It does not necessarily produce a watchable movie.

A film set is not a place where the person with the most money automatically has the best creative judgment.

The Editor Cannot Fix Everything

One of the most expensive misconceptions in independent filmmaking is the belief that problems can always be fixed in post-production.

Editing is an essential creative process, but an editor cannot manufacture material that was never properly captured.

If performances do not connect, coverage is inadequate, continuity is broken, or scenes lack a coherent dramatic structure, the editor may have very limited options.

A talented editor can improve imperfect material. Sometimes an editor can even rescue a troubled production.

But editing is not magic.

If the footage is fundamentally unusable, there may be no practical way to assemble the intended film without extensive reshoots or substantial changes to the story.

By that stage, much of the budget may already be spent.

My Advice: Your Investor Must Understand Filmmaking

If you are an independent filmmaker looking for financing, pay attention not only to how much money an investor has, but also to what the investor expects in return.

An investor does not necessarily need to be a professional filmmaker. But the investor must understand the basic nature of film production, respect the responsibilities of the creative team, and recognize the difference between financing a film and directing one.

Before accepting an investment, establish who has final creative authority, who controls the budget, what approval rights the investor retains, and how disagreements will be resolved.

These expectations should be reflected in properly drafted production agreements.

And if a potential investor tells you that he has already imagined every facial expression, every emotional reaction, and every movement an actor must make, consider that a serious warning sign.

You may be dealing with someone who wants to purchase complete control over a creative process that does not work that way.

Sometimes the Best Decision Is to Walk Away

Independent filmmakers frequently struggle to find financing. The temptation to accept $2 million can be enormous.

But not all money is good money.

An investor who does not understand filmmaking and refuses to trust experienced professionals can destroy a project before it even begins.

Looking back, I do not regret walking away from that opportunity.

The man had the money. He had a screenplay. He had the confidence to believe that he could control every aspect of filmmaking.

What he apparently lacked was the willingness to understand how movies are actually made.

Two million dollars can buy equipment, locations, salaries, and production time. It cannot buy experience, artistic judgment, or the trust necessary to create a successful film.

And sometimes the most expensive thing on a film set is the investor’s ego.